Design advertising
advertising is used to promote specific content
or products in audio
or visual form therefore we see advertising
in television newspaper magazines broadcasting social media and etc.
advertising design and graphic design
ba Graphic Design Making Better Before & After Design need to look
have a lot in common but they’re not the same graphic design
focuses on the process and matters while advertising design
pays more attention to the final goal there are at least two departments
in the advertising agency the creative departments and account service
departments the creative apartments is a department for advertising design
with a bunch of creative people in it graphic designers design attractive
works in two-dimensional space including logos posters leaflets
and so on they’re the core members
in the creative departments, illustrators illustrate
for books magazines user guides and so on since illustrations
are not always required in many advertisements illustrators
are often hired as freelancers in an advertising agency
photographers are responsible for shooting commercial photos and films
package designer design the structure and appearance
of the package so that the products are safe and attractive
multimedia designers do with visual audio
and web advertising are commonly seen
in the creative apartments in recent years copywriters
are the only designers who work with the text they write slogans
and other kinds of soft advertisements since there are many aspects
in the study of graphic design, there will always be some overlapping positions
in the creative apartments for instance a graphic designer would
also work as a package designer an illustrator may help multimedia
designer with web commercials no matter how the positions are arranged
the creative apartment is usually directed by the art director who is
the head of this department on the other hand account service department mainly
maintains the relationship between the advertising agency and the customers
by understanding what the customer needs are they become a bridge between
the creative departments and the customers the director of account service
department is account director who is responsible for all customer strategies
- such as customer needs prioritizing
- market planning and market development under the account
- director are the account executives who serve all
- the customers they deal with the customer needs and communicate directly with the designers
- every advertising agency has their own culture some are design-oriented and aim for the best advertising
others consider the customer needs first
undo what customers ask for as a result
the creative departments and account service departments
are easily full into strange relations to balance
the work and needs between these two departments
can only rely on their goals the boss of an advertising agency sometimes
is also the creative director especially in those design oriented
agency other than this two feature departments there
are departments such as market research departments and media planning departments you
